Ruby Bay Development, Inc., founded in March of 2004, develops deployed web-based infrastructures capable of handling an organization's resource management, communication, and information administration needs. This service allows a central organization to effortlessly manage an unlimited number of subsidiary organizations whether they are deployed across a city, region, or the world. Ruby Bay's service also provides each subsidiary organization with a managed web presence, a web based community for members, and extensive administrative control over finances, resources, and information. Ruby Bay believes that web-based management services will allow organizations of all types and sizes to quickly implement a management system that grows with them while eliminating the overhead and cost of in-house hardware, configuration, and maintenance.
Ruby Bay's target market will be those that are commonly overlooked by larger software and service providers, such as religious and non-profit sectors. This initial launch will be followed by subsequent releases of service offerings in a variety of markets.
Ruby Bay, has experienced rapid growth over the past 6 months. Brian Lio, a fourth year Computer Science major at RIT, is the President and founder of the company. Michael Pinch, Ruby Bay's Chief Executive Officer, is currently completing his MBA at RIT in Technology Management and Marketing. He is a graduate of Union College with a degree in Computer Science, and has previously played a major role in starting two companies located in technology incubators outside of Rochester, New York.
Ruby Bay, a winner of the RIT's annual student business plan competition, was the one of the first student run start-up company to join RIT HTI. The company's ambitious business strategy and innovative development has enabled them to move quickly - they expect a release of their flagship service in the fourth quarter of 2004.

